with Ru Hill
Surf Simply is the most intellectually rigorous surf coaching operation in the world. Based on the beach at Playa Guiones in Nosara, the team runs week-long adult retreats designed for recreational surfers at intermediate level and above who want measurable, repeatable improvement rather than just fun water time.
The methodology is built on biomechanics, deliberate practice theory, and real-time video feedback. Every session is filmed from multiple angles, and the daily evening debrief — with coaches annotating slow-motion footage on screen — is one of the most effective feedback loops in any action sport. Guests typically improve in a single week what would otherwise take one to two years of uncoached surfing.
Group sizes are kept to a maximum of five guests per coach, and the week-long format gives the team time to truly understand each surfer's specific movement patterns and build a personalised programme. Surf Simply is consistently cited in surf media as the best adult surf coaching retreat in the world.